:: Most of the challenges firms face today cannot be solved by perfecting single business processes in isolation, but rather require an understanding of the firm and its environment as self-balancing systems.
:: Organizational transformation comes not from organizational disruption but from creating a culture which embraces innovation and clearly understands the purpose of the firm.
:: Although demand generation has been widely acknowledged as a crucial goal, many firms lack a structured approach to understanding the interelationships between marketing activities and customer attitudes and behaviors that drive demand.
:: Effective business metrics must:
- be grounded in the core competency of the firm,
- reflect a differentiated strategy,
- express a clear prioritization and focus.
:: The best marketing research identifies causal links by tracking critical information in a systematic, ongoing fashion.