The Big Picture Blog

February 09, 2009

Cycles

Here is the essential difference between men and women: my male blogging friend turns out a good blog every few days; I turn out 12 decent blogs over a 2-day period every 28 days. His production process is better in so many ways; he is able to produce during downtimes, on planes, at (his kids) hockey practice, where I wallow in airport lounges eating chex party mix and flipping through in-flight magazines. That is, until I time comes. *Add remarks (1 so far)

January 13, 2009

Suspension of Disbelief

Why do people so willingly suspend their disbelief? They do it to get something. *Add remarks

January 07, 2009

Marketing when Change is the only Constant

Most of the talk these days is about uncertainty, that sickly feeling that permeates our discussion of everything from consumer confidence to corporate fiscal feasibility. *Add remarks

January 05, 2009

Customers, not Products

The differences between a product and customer-centric firm are evident in every aspect of marketing execution and strategy, from organizational structure, to metrics and incentives, to everyday marketing activities. *Add remarks

January 02, 2009

Managing Price in a Downturn

In any sales-driven organization, the knee-jerk reaction in times of stress is to lower price. *Add remarks