Cycles
Here is the essential difference between men and women: my male blogging friend turns out a good blog every few days; I turn out 12 decent blogs over a 2-day… Continue.
Archive
February 09, 2009
January 13, 2009
Suspension of Disbelief
I finally reached my limit reading the various theories put forth regarding the Bernard Madoff financial scam and its aftermath. Of course, the question of the hour is “how did… Continue.
January 07, 2009
Marketing when Change is the only Constant
Most of the talk these days is about uncertainty, that sickly feeling that permeates our discussion of everything from consumer confidence to corporate fiscal feasibility. The driving force behind this… Continue.
January 05, 2009
Customers, not Products
“Customer first,“ the presumptive battle cry of the marketer, is often no more than an empty threat. Companies, particularly in business-to-business, persist in thinking of products first, and in many… Continue.
January 02, 2009
Managing Price in a Downturn
In an economic downturn the first question that comes to mind for most firms is “how do I keep my sales up?“ This question generally leads to one conclusion: lower… Continue.