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The framework consists of eleven modules that offer an integrated strategy

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Nordhielm has captured a real world solution to the elusive marketing 'problem'—written in a direct and easy to read style, she has created a systematic and effective approach to helping the reader understand and navigate the often misunderstood science of marketing. This was a pleasure to read and in the end it is making a significant difference in my business. At the risk of giving away the ending—she does get the big picture. I highly recommend this book.

—Amazon book review from reader in Boulder, Colorado

Marketing Management: The Big Picture

The Big Picture framework is the subject of a book, Marketing Management: The Big Picture, published by Wiley & Sons. The book is used for teaching across top MBA, BBA, and executive education programs, including the University of Michigan’s Ross School of Business. The book is also used by marketing practitioners across a variety of companies in the United States, Latin America, Europe and Asia to align their organizations along a common mindset for analyzing marketing and strategy problems.

The book may be purchased directly from Wiley or through Amazon.