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It is generally worth it to lose a product sale and save a customer relationship

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For Futura Industries there was before Big Picture and there was after Big Picture. Their keen insights into and articulation of what we brought to the market helped us hone and refine our Value Proposition. Additionally, they very accurately assessed and outlined where our strategies needed to change to bring our offering and execution into alignment. We are prospering today—in a basic infrastructure market (aluminum extrusions)—where a high percentage of our customers are flailing terribly. This is due in no small measure to the key services they provided our company. I believe that my company is performing significantly better because of the work we did with them.

—Sue Johnson, President of Futura Industries, Inc.

Case Studies

These case studies illustrate how the framework has created value to companies in diverse industries.

• The Case of the Lettuce Head: Linking Strategy to Execution: Getting Employees and Customers on the Same Page
• Fending Low Price Competition through Big Picture Segmentation: Futura Industries
• Promise Keeping Meets Trouble in Claims: Strategy-integrated Metrics at Assa Compañia de Seguros