Implement
The Big Picture strategy framework has been used by a variety of companies to extract transformational value from their strategic marketing activities, to establish analytical rigor for their marketing expenditures, and to simplify their business metrics. The value of the framework lies in its simplicity and interrelatedness. The "Big Picture" difference can be summarized as follows:
Focus: The Big Picture is a soup-to-nuts strategic planning tool that helps managers align all areas of the organization along a common goal; this facilitates decision making while building consensus. Strategic plans that use the Big Picture framework are simple informative documents that live and change as organizations and their markets evolve.
Integration: In today's business environment, executional decisions are often taken without regard for the strategic course of the firm. This problem has become more palpable as companies have respond to market complexity by creating functional silos where corporate execution is disconnected from the overall firm strategy. The Big Picture framework generates a single strategy within the firm, aligning functional and tactical goals.
Metrics: Great emphasis is currently being placed on measuring the effectiveness of resource spending, particularly in marketing. However, companies often create marketing, operational, financial, and human resource dashboards in isolation from each other. Because those metrics are not integrated, some numbers can show improvement while others simultaneously deteriorate, providing management with contradictory signals. Additionally, focus on the wrong metrics often leads to erroneous decisions. Strategy-Integrated Metrics (SIMs™) developed within the framework .