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    <title type="text">The Big Picture Partners Blog</title>
    <subtitle type="text">Blog: The Big Picture Framework provides a common lens through which to examine customer&#45;based problems</subtitle>
    <link rel="alternate" type="text/html" href="http://www.bigpictureonline.com/blog/" />
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    <updated>2009-04-14T19:33:07Z</updated>
    <rights>Copyright (c) 2009, Marta Dapena-Baron</rights>
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    <id>tag:bigpictureonline.com,2009:02:09</id>


    
        <entry>
      <title>Cycles</title>
      <link rel="alternate" type="text/html" href="http://www.bigpictureonline.com/blog/comments/cycles/" />
      <id>tag:bigpictureonline.com,2009:blog/4.43</id>
      <published>2009-02-09T21:22:32Z</published>
      <updated>2009-04-05T16:16:33Z</updated>
      <author>
            <name>Marta Dapena-Baron</name>
            <email>serveradmin@bigpictureonline.com</email>
                  </author>

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        scheme="http://www.bigpictureonline.com/blog/comments/category/articles/"
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      <content type="html"><![CDATA[
        Here is the essential difference between men and women: my male blogging friend turns out a good blog every few days; I turn out 12 decent blogs over a 2-day period every 28 days. His production process is better in so many ways; he is able to produce during downtimes, on planes, at (his kids) hockey practice, where I wallow in airport lounges eating chex party mix and flipping through in-flight magazines.  That is, until I time comes. 
      ]]></content>
    </entry>
    
    
        <entry>
      <title>Suspension of Disbelief</title>
      <link rel="alternate" type="text/html" href="http://www.bigpictureonline.com/blog/comments/suspension-of-disbelief/" />
      <id>tag:bigpictureonline.com,2009:blog/4.37</id>
      <published>2009-01-13T17:33:06Z</published>
      <updated>2009-04-14T19:33:07Z</updated>
      <author>
            <name>Marta Dapena-Baron</name>
            <email>serveradmin@bigpictureonline.com</email>
                  </author>

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      <content type="html"><![CDATA[
        Why do people so willingly suspend their disbelief? They do it to get something.
      ]]></content>
    </entry>
    
    
        <entry>
      <title>Marketing when Change is the only Constant</title>
      <link rel="alternate" type="text/html" href="http://www.bigpictureonline.com/blog/comments/marketing-when-change-is-the-only-constant/" />
      <id>tag:bigpictureonline.com,2009:blog/4.35</id>
      <published>2009-01-07T16:56:35Z</published>
      <updated>2009-01-07T17:21:36Z</updated>
      <author>
            <name>Marta Dapena-Baron</name>
            <email>serveradmin@bigpictureonline.com</email>
                  </author>

      <category term="Articles"
        scheme="http://www.bigpictureonline.com/blog/comments/category/articles/"
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      <content type="html"><![CDATA[
        Most of the talk these days is about uncertainty, that sickly feeling that permeates our discussion of everything from consumer confidence to corporate fiscal feasibility.
      ]]></content>
    </entry>
    
    
        <entry>
      <title>Customers, not Products</title>
      <link rel="alternate" type="text/html" href="http://www.bigpictureonline.com/blog/comments/customers-not-products/" />
      <id>tag:bigpictureonline.com,2009:blog/4.36</id>
      <published>2009-01-05T17:21:18Z</published>
      <updated>2009-01-15T19:00:19Z</updated>
      <author>
            <name>Marta Dapena-Baron</name>
            <email>serveradmin@bigpictureonline.com</email>
                  </author>

      <category term="Articles"
        scheme="http://www.bigpictureonline.com/blog/comments/category/articles/"
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      <content type="html"><![CDATA[
        The differences between a product and customer-centric firm are evident in every aspect of marketing execution and strategy, from organizational structure, to metrics and incentives, to everyday marketing activities.
      ]]></content>
    </entry>
    
    
        <entry>
      <title>Managing Price in a Downturn</title>
      <link rel="alternate" type="text/html" href="http://www.bigpictureonline.com/blog/comments/managing-price-in-a-downturn/" />
      <id>tag:bigpictureonline.com,2009:blog/4.34</id>
      <published>2009-01-02T16:42:44Z</published>
      <updated>2009-01-15T19:00:46Z</updated>
      <author>
            <name>Marta Dapena-Baron</name>
            <email>serveradmin@bigpictureonline.com</email>
                  </author>

      <category term="Articles"
        scheme="http://www.bigpictureonline.com/blog/comments/category/articles/"
        label="Articles" />
      <content type="html"><![CDATA[
        In any sales-driven organization, the knee-jerk reaction in times of stress is to lower price.
      ]]></content>
    </entry>
    
    
    

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