http://www.bigpictureonline.com/blog/ The Big Picture Framework provides a common lens through which to examine customer-based problems en serveradmin@bigpictureonline.com Copyright 2009 2009-02-09T21:22:32-05:00 http://www.bigpictureonline.com/blog/comments/cycles/ http://www.bigpictureonline.com/blog/comments/cycles/#When:21:22:32Z Here is the essential difference between men and women: my male blogging friend turns out a good blog every few days; I turn out 12 decent blogs over a 2-day period every 28 days. His production process is better in so many ways; he is able to produce during downtimes, on planes, at (his kids) hockey practice, where I wallow in airport lounges eating chex party mix and flipping through in-flight magazines. That is, until I time comes. Articles 2009-02-09T21:22:32-05:00 http://www.bigpictureonline.com/blog/comments/suspension-of-disbelief/ http://www.bigpictureonline.com/blog/comments/suspension-of-disbelief/#When:17:33:06Z Why do people so willingly suspend their disbelief? They do it to get something. Articles 2009-01-13T17:33:06-05:00 http://www.bigpictureonline.com/blog/comments/marketing-when-change-is-the-only-constant/ http://www.bigpictureonline.com/blog/comments/marketing-when-change-is-the-only-constant/#When:16:56:35Z Most of the talk these days is about uncertainty, that sickly feeling that permeates our discussion of everything from consumer confidence to corporate fiscal feasibility. Articles 2009-01-07T16:56:35-05:00 http://www.bigpictureonline.com/blog/comments/customers-not-products/ http://www.bigpictureonline.com/blog/comments/customers-not-products/#When:17:21:18Z The differences between a product and customer-centric firm are evident in every aspect of marketing execution and strategy, from organizational structure, to metrics and incentives, to everyday marketing activities. Articles 2009-01-05T17:21:18-05:00 http://www.bigpictureonline.com/blog/comments/managing-price-in-a-downturn/ http://www.bigpictureonline.com/blog/comments/managing-price-in-a-downturn/#When:16:42:44Z In any sales-driven organization, the knee-jerk reaction in times of stress is to lower price. Articles 2009-01-02T16:42:44-05:00