Speak
The Big Picture Partners lecture extensively both domestically and abroad. Professor Nordhielm's expertise on a variety of marketing issues is often sought by publications such as the Wall Street Journal, Advertising Age, Business Week and other print and television media outlets. Marta Dapena-Barón has spoken at a variety of international conferences in Europe and Latin American on international business and marketing effectiveness topics. Sample lecture topics are included below:
Integrating Strategy and Execution:
The Big Picture Framework
This overview of The Big Picture framework conveys the power of the framework in simplifying the managerial decision-making process and streamlining strategy creation and execution. This program can be offered as an interactive session with smaller groups or as a keynote speech for larger audiences.
Corporate Self-Esteem:
Leveraging Core Competence to Achieve Profitable Customer Satisfaction
If companies count on their customer service function to improve customer satisfaction, this fascinating speech may cause them to change their focus. Drawing from well-established business strategy and psychology concepts, we explain why commonly held beliefs such as "exceed your customer's highest expectations" are likely causes for long-term customer disappointment. Instead, this speech offers an alternative approach to customer service that uniquely matches the firm's competencies to customer service levels. This engaging presentation is as empowering to employees as it is inspiring to top executives.
Innovation from the Core
Much has been said and written on the topic of innovation: how to create a culture of innovation in the corporation; how to stay ahead of the competition; and how to innovate to meet customers' ever changing needs. This fascinating speech surveys approaches to innovation and shows that the key to sustainable growth lies not in creating a corporate competency in innovation but in innovating leveraging the core competency of the company. This speech has been delivered as a keynote address at several high-profile conferences including the Chief Executive Network's annual retreat.