The Big Picture

Integrating Marketing Strategy and Execution

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Contact us at: marta@bigpictureonline.com

Christie Nordhielm

Christie Nordhielm is a founding partner of The Big Picture Partners, where she helps companies increase the efficiency and effectiveness of their marketing efforts by assisting them in the development of concise holistic strategy and execution tied to that strategy. Nordhielm, an expert in advertising strategy, execution, and effectiveness measurement, has also helped a number of clients create successful communications campaigns and to measure the results.

Nordhielm is an Associate Professor of Marketing at the University of Michigan Business School, where she oversees the core Marketing Program and serves as the Director for the Marketing Center of Excellence for Executive Education. She has also been on the faculty of the Kellogg School of Business at Northwestern University and The University of Chicago Graduate School of Business. Nordhielm earned her MBA and PhD in Marketing and Behavioral Science from the University of Chicago. Professor Nordhielm's work is also presented in her book, Marketing Management: The Big Picture, published by Wiley and Sons

Marta Dapena-Barón

Marta Dapena-Barón is a founding partner of The Big Picture Partners. She is an experienced strategy and marketing professional who has worked in an executive, advisory, and executive training capacity for a variety of domestic and international firms. Marta helps her clients close the gap between their strategic and executional efforts utilizing the Big Picture framework. Her clients span the Americas and include a wide range of industries such as health care, manufacturing, financial services, retail, and airlines. She is co-developer of the Big Picture Simulation, a systems-dynamics simulation based on the Big Picture framework that is used to illustrate and elucidate key strategy and marketing concepts and their application in the real-world. Ms. Dapena-Barón's areas of expertise include strategy and business metrics, the relationship between service operations and customer satisfaction, business simulations, and marketing research and intelligence.

Ms. Dapena-Barón holds an MBA in finance and international business from the University of Chicago and a BA in Economics summa cum laude from Kenyon College. She is Six Sigma Black-Belt Certified and is bilingual in Spanish and English.